Making Sense with…
"Semiotics is like the 'Matrix' — it has its own plans for you, no matter what you may have intended."
Dimitar Trendafilov
Dimitar Trendafilov is an Insight and Innovation manager at Carlsberg Group (Bulgaria), and a part-time lecturer and member of the Department of Economics at New Bulgarian University (where he earned an MBA and a Ph.D. in Semiotics). He is author of Semiotic Studies on Brand (2017), and the marketing textbooks Retail Marketing and Branding (2017) and Brand Building and Positioning (2022), as well as an upcoming monograph titled Mobile Consumer. His studies of the semiotics of branding are available in such journals as Semiotica, Punctum, Public Journal of Semiotics, and Lexia. He and Kristian Bankov contributed an essay on "Semiotics in Marketing and Branding" to volume 2 of Bloomsbury Semiotics.