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(617) 327-3969

Cracking category and cultural codes… since 1999.



Semiovox is a semiotics-driven research agency founded in 2014 by Josh Glenn and Ron Rentel. For over 15 years, Josh has used the tools of semiotic analysis to inspire brands and agencies — whether the goal is disrupting a category, renovating or elevating a brand, or understanding a category or cultural territory prior to innovating. Ron brings to the table his unique perspective based on over 20 years of innovation, consumer immersion research tools for validating the semiotics work, and a full creative department. By surfacing insights that you’d never hear from consumers, we get teams un-stuck and moving forward.

Why use semiotics? Click here for an overview of the benefits semiotic analysis offers your brand.

For the last two decades, Joshua Glenn has been thinking deeply about things… He analyzes texts and images from the pop culture universe (everything from packaging and advertising to women’s magazines and contemporary films) and prepares reports for marketing companies on how a product or idea means. Not what but how.
— NEW YORK TIMES (7/12/2012)