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(617) 327-3969

Cracking category and cultural codes… since 1999.

About Semiovox

Semiovox is a semiotics brand analysis consultancy possessing a wealth of cultural expertise.


Semiovox works on a case-by-case basis with cultural experts in the US and internationally. In the US, our extensive network includes journalists, culture critics, and semioticians specializing in everything from fashion to TV to food. Internationally, we're tapped into a network of culture experts from around the world — hailing from the Americas (including Brazil, Canada, Mexico), Europe (including the UK, Sweden, Germany, Russia, France, Spain, Belgium); Asia (including China, India, Saudi Arabia, Japan, Korea); and Australia.



Josh Glenn: Principal, Senior Analyst

Josh has worked in commercial semiotics, as an analyst and US culture expert, since 1999. His 100+ studies have informed product development, brand experiences and communications in every sort of category — including food and drinks, automotive, technology, banking, confectionery and snacks, beverage alcohol, corporate image, beauty products, health and pharmaceuticals, household maintenance, toiletries, and retail.

Most semioticians hail from academe, but Josh's background is in journalism and story-telling. A former columnist for the Boston Globe's weekly IDEAS section, he has co-authored and edited several books — including the popular family activities book UNBORED and three forthcoming sequels. With the journalist Rob Walker, Josh founded the anthropological story-telling experiment SIGNIFICANT OBJECTS; and with the semiotician Malcolm Evans, he founded the international commercial and cultural semiotics website SEMIONAUT

For the last two decades, Joshua Glenn has been thinking deeply about things… He analyzes texts and images from the pop culture universe (everything from packaging and advertising to women’s magazines and contemporary films) and prepares reports for marketing companies on how a product or idea means. Not what but how.
— NEW YORK TIMES (7/12/2012)


Ron is a veteran of the brand and innovation world with over 20 years' experience in marketing and consumer insights. Ron founded Consumer Eyes Inc. in 1991; in 2000, Ron co-founded BuzzBack, an online market research company. A frequent guest lecturer at SCAD (Savannah College of Art & Design), Ron is on the Board of Directors for LINC (Literacy, Inc.), which works to inspire and enlist communities to create a better future for children through literacy.



Semiovox often collaborates with the following independent contractors, whose work we value highly.

Tony Leone (Leone Design): Brand Identity & Communications Design

Tony Leone and Semiovox's Josh Glenn have collaborated on award-winning projects — including the popular family activities book UNBORED — for over 15 years now. Tony, who has worked extensively with IDEO as well as on his own, has designed brand identity and communications for clients ranging from pharmaceutical brands to university departments at MIT and Harvard. More info: Leone Design

Noël Theodosiou (Luminous International LLC): Brand Strategy, Marketing, Facilitation

Noël Theodosiou is a strategist, facilitator and marketer with a relentless focus on insight. For 20 years she has helped brands overcome challenges to do with growth and stagnancy, unlocking valuable insights about customers and culture. Having worked in strategic marketing for years – at Added Value in London, and at Fusion 5 in New York — she started her own business in 2005. More info: Luminous International LLC.